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Walking into Parcel for the first time is just as good walking into for the 100th time for you are never bored at this store. Everywhere you look is delightful. It is like the cliche that you want 'someone to pinch you because you can't imagine that it is real.' Yes, it is and this is truly a wonderful magical alternative universe that you just wandered into.
The shop is a gorgeous paperie filled with unique treasures, papers, ribbons, trims, 1930's-1970's children's party decoration, favors and toys, vintage ephemera, game pieces, tiny treasures, candles, stationary and a sweet shoppe with old fashioned and difficult to find candies. I asked the owner what her oldest item in the store was and she said late 1800's ledgers and some photos from that time period.
She offers custom invitations, stationary and unique gift wrapping choices. Trust me they are all amazing. Also, many beautiful cards for every occasion.
Parcel is located in Montclair, NJ. The owner, also a Nancy, is one of the nicest, most creative and unique shop owners I've come across. The store is a visual splendor with little vignettes and displays covering every inch of shelf and tabletop.
I can not leave the store without a bag in hand. Today I brought home some sweet treats, two glass cloches and some bits and bobs.
The window display is always a beautiful work of art. Today was no exception.
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Oh, Nancy told me that the website is going through an upgrade and is going to be amazing. Please take a look and if you are close enough for a day trip by all means... go. Also, I got into a lovely discussion with a gal who works there who graduated from the same high school as I did although she was a decade and a half later then me. We had some of the same teachers and a mirror experience with the art teacher! Loved what we hated, hated what we loved etc. Very funny.